Privacy policy

1. Privacy Policy

1.1.

We at Acefood understand that privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits our Website and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our Website. If you do not accept and agree with this Privacy Policy, you must stop using our Website immediately.

1.2. Definitions and Interpretation

In this Privacy Policy, the following terms shall have the following meanings:

"Cookie" means a small text file placed on your computer or device by our Website when you visit certain parts of our Website and/or when you use certain features of our Website. Details of the Cookies used by our Website are set out in section 1.14, below;
"Acefood / we/ us/ our" means Acefood.
"Personal data" means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to us via our Website. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 2018 and the General Data Protection Regulation 2016/679 ("GDPR")
"Website" means any current or future versions of our website https://www.acefood.uk and any Acefood mobile application for accessing and using our website, regardless of the platform or device used (including mobile websites, mobile applications, affiliate websites, or related websites).

1.3. Information About Us

Our Website is operated by Acefood.

Our Data Protection Officer can be contacted by email at admin@acefood.uk, by telephone or by post at the address given above.

1.4. What Does This Policy Cover?

This Privacy Policy applies only to your use of our Website. Our Website may contain links to other websites. Please note that we provide such links for your convenience and for informational purposes only. We do not endorse or approve any of the products, services or opinions on such other websites. We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

1.5. Your Rights

GDPR Rights: As a data subject, you have comprehensive rights under the General Data Protection Regulation (GDPR).

1.5.1.

As a data subject, you have the following rights under the GDPR, which this Policy and our use of personal data have been designed to uphold:

1.5.1.1.

The right to be informed about our collection and use of your personal data;

1.5.1.2.

The right of access to the personal data we hold about you (see section 1.13);

1.5.1.3.

The right to rectification should any personal data we hold about you be inaccurate or incomplete (please contact us using the details in section 1.15);

1.5.1.4.

The right to be forgotten - i.e. the right to ask us to delete any personal data we hold about you (we only hold your personal data for a limited time), this is explained in section 1.8 but if you would like us to delete it sooner, please contact us using the details in section 1.15;

1.5.1.5.

The right to restrict (i.e. prevent) the processing of your personal data;

1.5.1.6.

The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

1.5.1.7.

The right to object to us using your personal data for particular purposes; and

1.5.1.8.

Rights with respect to automated decision making and profiling.

1.5.2.

If you have any cause for complaint about our use of your personal data, please contact us using the details provided in section 1.15 and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office.

1.5.3.

For further information about your rights, please contact the Information Commissioner's Office or your local Citizens' Advice Bureau.

1.6. What Data Do We Collect?

1.6.1.

Depending upon your use of our Website, we may collect some or all of the following personal and non-personal data:

1.6.1.1.

name;

1.6.1.2.

address;

1.6.1.3.

contact information such as email addresses and telephone numbers;

1.6.1.4.

delivery address, if you place an order with us;

1.6.1.5.

demographic information such as postcode, preferences, and interests;

1.6.1.6.

IP address;

1.6.1.7.

web browser type and version; and

1.6.1.8.

operating system.

1.6.2.

Our collection of your personal data will always have a lawful basis (e.g. Necessary for placing an order with us). Also see section 1.14 about our use of Cookies and similar technologies.

1.6.3.

Please note our Website may ask you for payment details, such as billing information or credit or debit card information, however all payments made via our Website will go through a third-party payment processor and as such, we will have no access to this data. A separate contractual relationship will be created between you and the payment processor on their terms and conditions and we cannot be held liable for any errors, actions, omissions or incorrect charges that may be made by them. Please refer to our Terms and Conditions for further information about this.

1.7. How Do We Use Your Data?

1.7.1.

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 1.8, below.

1.7.2.

Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you (e.g. by placing an order with us), because you have consented to our use of your personal data (e.g. by subscribing to SMS and emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:

1.7.2.1.

Providing and managing your access to our Website;

1.7.2.2.

Personalising and tailoring your experience on our Website;

1.7.2.3.

To supply our goods and services to you (please note that we require your personal data in order to enter into a contract with you);

1.7.2.4.

Reply to emails from you;

1.7.2.5.

Supplying you with SMS and emails that you have opted into (you may unsubscribe using the link at the bottom of each email and SMS or you may opt-out at any time by emailing us directly);

1.7.2.6.

To analyse how you use our Website, which will enable us to continually improve our Website and your user experience. All such data is anonymised and does not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you.

1.7.3.

With your permission and/or where permitted by law, we may also use your data for marketing purposes which may include contacting you by email and SMS with information, news and offers on our services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that we fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

1.7.4.

Third parties whose content appears on our Website may use third party Cookies, as detailed below in section 1.14. Please refer to section 1.14 for more information on controlling Cookies. Please note that we do not control the activities of such third parties, nor the data they collect and use, and we advise you to check the privacy policies of any such third parties.

1.7.5.

You have the right to withdraw your consent for us to use your personal data at any time, and to request that we delete it.

1.7.6.

We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

1.8. How Do We Store Your Data?

1.8.1.

We only keep your personal data for as long as we need to in order to use it as described above in section 1.7.6, and/or for as long as we have your permission to keep it.

1.8.2.

Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our Website.

1.8.3.

We do not retain or store your card details on our records.

1.9. Do We Share Your Data?

1.9.1.

We may also sometimes contract with other third parties to supply goods and services to you on our behalf. These may include payment processors, search engine facilities and sub-contractors. In some cases, these third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

1.9.2.

We may compile statistics about the use of our Website including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

1.9.3.

We may sometimes use third party data processors that are located outside of the European Economic Area ("the EEA", which consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where we are required to transfer any personal data outside the EEA, we will inform you, the Data Subject, about this in advance and undertake a comprehensive risk assessment to safeguard your personal data and ensure it will be treated as safely and securely as it would be within the UK and under GDPR.

1.9.4.

In certain circumstances, we may be legally required to share certain data held by us, which may include your personal data, for example, where we are involved in legal proceedings, where we are complying with legal requirements, a court order, or a governmental authority. Where we are legally required to do so, we will only share your data securely with these parties in compliance with the terms of the Data Protection Act 2018.

1.10. What Happens If Our Business Changes Hands?

1.10.1.

We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Where this occurs and we remain the Data Controller, any personal data you have provided will remain safely and securely held by us.

1.10.2.

In the event the sale and/or transfer of our business requires a change in Data Controller, we will inform you in advance of:

1.10.2.1.

The identity and contact details of the new Data Controller;

1.10.2.2.

Any changes as to how your personal data will be used by the new Data Controller; and

1.10.2.3.

Your rights (e.g. right to object, request erasure etc)

1.10.3.

Under the terms of this Privacy Policy, where there is a new Data Controller, they shall only be permitted to use your personal data for the same purposes for which it was originally collected by us.

1.11. How Can You Control Your Data?

1.11.1.

In addition to your rights under the GDPR, set out in section 1.5 of this Privacy Policy, when you submit personal data to us via email or via our Website, you may be given options to restrict our use of your data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving SMS and emails from us which you may do by unsubscribing using the links provided in our SMS and emails, at the point of providing your details and by contacting us).

1.11.2.

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service ("the TPS"), the Corporate Telephone Preference Service ("the CTPS"), and the Mailing Preference Service ("the MPS"). These are independent to our business and may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

1.12. Your Right to Withhold Information

1.12.1.

You may access certain areas of our Website without providing any data at all. However, to use all features and functions available on our Website you may be required to submit or allow for the collection of certain data.

1.12.2.

You may restrict our use of Cookies. You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device. You can choose to delete Cookies on your computer or device at any time; however, you may lose any information that enables you to access our Website more quickly and efficiently.

1.13. How Can You Access Your Data?

1.13.1.

You have the right to request a copy of any of your personal data held by us (where such data is held). Please contact us for more details using the contact details below in section 1.15.

1.14. Our Use of Cookies

1.14.1.

Our Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of our Website and to provide and improve our services. All Cookies used by and on our Website are used in accordance with current Cookie Law.

1.14.2.

Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Website may not function fully or as intended.

1.14.3.

Certain features of our Website depend on Cookies to function. Cookie Law deems these Cookies to be "strictly necessary". Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser's settings as detailed below, but please be aware that our Website may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

1.14.4.

Our Website uses Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Website is used. This, in turn, enables us to improve our Website and the services offered through it. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Website, it does enable us to continually improve our Website, making it a better and more useful experience for you. Google's privacy policy is available at: https://www.google.com/policies/privacy/

1.14.5.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

1.14.6.

You can choose to delete Cookies on your computer or device at any time; however, you may lose any information that enables you to access our Website more quickly and efficiently.

1.14.7.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

1.15. Contacting Us

1.15.1.

If you have any questions about our Website or this Privacy Policy, please contact us by email at admin@acefood.uk, by using our live chat forum, by telephone on 0203 632 1003, or by post at The Barn, Teddington, TW11 9JE. Please ensure that your query is clear, particularly if it is a request for information about the data we hold about you (as under section 1.13, above).

1.16. Changes to Our Privacy Policy

1.16.1.

We may change this Privacy Policy from time to time and without notice (for example, if the law changes). Any changes will be immediately posted on our Website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Website following the alterations. We recommend that you check this page regularly to keep up to date.

Data Protection Contact Information

Company: Acefood

Registered Office: The Barn, Teddington, TW11 9JE

Data Protection Officer: admin@acefood.uk

Tel: 0203 632 1003

Website: https://www.acefood.uk

GDPR Compliance: This Privacy Policy has been designed to comply with the General Data Protection Regulation 2016/679 (GDPR) and the Data Protection Act 2018.